Webhooks are useful way to extend Amplemarket’s functionality and integrating it with other systems you already use. Amplemarket supports multiple types of outbound webhook events to help you keep your external tools up to date. These webhooks deliver structured JSON payloads that notify your system of key events. Webhooks in Amplemarket offer multiple types of automations including:
  • Reply webhooks: Triggered when a lead replies via email or LinkedIn
  • Sequence stage webhooks: Triggered when a lead reaches a new stage in a sequence (e.g. an email is sent, a call is logged, or a task is scheduled).
  • Send JSON Webhooks (via Workflows): Triggered by “Send JSON to endpoint” actions in reply-based Workflows. Typically used for replies labeled as Not the right person, OOO, or Interested.
Amplemarket will then start sending JSON-encoded messages to the HTTP endpoints you specify. Check our documented events to see all available events.
To know more about all available Smart Actions and how Amplemarket leverages Workflows, read our knowledge base article.