Outbound Workflows will allow you to get programmatically notified when a lead is contacted or when it replies. You can accomplish this by configuring a specified endpoint that Amplemarket will notify according to a specified message format.

There are three ways to configure webhooks:

  • JSON Push Integration

  • JSON Push from Workflow

  • JSON Push from Inbound Workflow

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Enable JSON Data Integration

These are the steps to follow in your Amplemarket Account in order to enable the JSON Data Integration:

  1. Login in to your Amplemarket Account

  2. On the left sidebar go to Settings and click Integrations.

  3. Click Connect button for JSON data under Other Integrations.

  4. Click the button to Enable the integration

  5. Select whether you want to push all new contacts or only contacts that replied

  6. Specify the endpoint that will receive the messages and test it.

  7. If everything went well, save changes and Amplemarket will start notifying you of events.

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Types of events

On Amplemarket, the following activity will be pushed through a webhook:

  • An email sent within a sequence

  • An email sent within a reply sequence

  • An email received from a prospect in a sequence

  • An email received from a prospect in a reply sequence

This is true for both automatic and manual emails in your sequences.

To check webhook schemas for this source please check our documentation

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Enable JSON Push from Workflows

These are the steps to follow in your Amplemarket Account in order to enable JSON Push from a Workflow:

  1. Login in to your Amplemarket Account

  2. On the left sidebar go to Workflows

  3. Select which tags you wish to automated

  4. Pick the Send JSON to endpoint action

  5. Specify the endpoint that will receive the messages and test it.

  6. If everything went well, save changes and enable the automation.

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Types of events

On Amplemarket, the following classifications will be pushed through a webhook:

  • An interested reply

  • A not interested reply

  • A hard no response

  • An out of office notice

  • An ask to circle back later

  • Not the right person to engage

  • A forward to the right person

To check webhook schemas for this source please check our documentation

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Enable JSON Push from Inbound Workflows

These are the steps to follow in your Amplemarket Account in order to enable JSON Push from an Inbound Workflow:

  1. Login in to your Amplemarket Account

  2. On the left sidebar go to Inbound Workflows

  3. Create a new Inbound Workflow trigger

  4. Pick the Send JSON to endpoint action

  5. Specify the endpoint that will receive the messages and test it.

  6. If everything went well, save changes and enable the automation.

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Types of events

The lead data received from the inbound workflow with be pushed through a webhook.

To check webhook schemas for this source please check our documentation

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