Inbound Workflows

Inbound Workflows will allow you to trigger automated actions for your inbound leads. You can accomplish this by sending to Amplemarket the inbound leads that, for example, completed a form sign-up on your website.

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Enable Inbound Workflows

These are the steps to follow in your Amplemarket Account in order to enable Inbound Workflows:

1. Login in to your Amplemarket Account

2. On the left sidebar find the ⚡️ icon and click Inbound Workflows

3. Click + New Inbound Workflow button located above on the right

4. Provide a name for your Workflow

5. Optionally, you can make this into an Account-level workflow. When enabled, this allows you to set what user the configured actions will be associated with via the user_email parameter.

6. Start configuring your Workflow by expanding it

7. After expanding it you will find a URL that looks like this: https://app.amplemarket.com/api/v1/inbound_smart_action_webhooks/df64d8a2-65ba-49df-81cf-2050320a42dc/add_lead

8. Click on the plus (+) icon to Choose an Action. The simplest Inbound Workflows involve adding a lead to a sequence. To do this, choose the Trigger sequence action and select the sequence you want to use.

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Configuring the action

Important note! Inbound Workflows will require you to select a Sequence. You need to build the sequence before enabling your Inbound Workflow. Keep in mind that for these leads we do not have as many data points compared to those you get from our Searcher or from LinkedIn using the Amplemarket Chrome Extension. In any case, we will attempt to enrich your Inbound leads with the following information:

• {{first_name}} - first name of the prospect

• {{last_name}} - last name of the prospect

• {{company_name}} - name of the company

• {{company_domain}} - domain of the company

These are the only dynamic fields you should be including in our inbound sequence. If you try adding other dynamic fields the Inbound Workflow will most likely fail to execute and the sequence will not be sent out.

Please note that we will not always be able to enrich the data listed above so there may be instances of this action failing. If one of your Inbound Workflows happen to fail, consider starting that lead into a new sequence that uses fewer dynamic fields.

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Sending leads to Amplemarket

New leads can be sent to Amplemarket by issuing a HTTP POST request to the endpoint associated with your Inbound Workflows. The request body will have to be a JSON object with the following format:

{
  "email": "john.doe@acme.org",
  "first_name": "John",
  "last_name": "Doe",
  "company_name": "Acme Corp",
  "company_domain": "acme.org"
}

Note that you need at least an email field in the JSON object, while all other fields passed in the JSON object will be available to be used by the sequence you’ve selected.

To know more about this endpoint, please refer to the specification